Four Key Outdoor Promotion Tools Drive Golden Week Sales
Four Key Outdoor Promotion Tools Drive Golden Week Sales
April 28, 2025
Advertising Tents: With oversized print areas (e.g., 3m×3m) and customizable designs, tents serve as central branding hubs for events. Built with durable materials (600D polyester canopy + stainless steel frames), they dominate high-traffic zones like tourist hotspots and shopping districts during Golden Week, achieving daily exposure to tens of thousands of visitors.Sun Umbrellas: Brands like Taobao leverage urban installations for dual utility and advertising. For example, 300 orange-branded umbrellas deployed across 140 intersections in Changsha, paired with heatwave relief messaging, reached over 500,000 pedestrians daily, sparking 100M+ social media engagements.
Beach Flags: Weihai Wangzhan’s carbon fiber flags, wind-resistant up to 160 km/h, deliver striking visibility at ski resorts and coastal events. A single flag garners 1,000+ daily impressions, making them a cost-effective choice for sports and leisure campaigns.
Inflatable Ads: Apple’s giant inflatable replicas (e.g., iPhone 16e mascots) and AR-integrated displays create immersive experiences at malls and expos. A viral dance video of a 6-meter inflatable figure generated 10M+ views in 24 hours, blending entertainment with brand engagement.
Industry Trend: Outdoor ad spending surged 23% YoY in 2025, with interactive tools like tents and inflatables accounting for 40% of budgets. These innovations are now essential for brands competing to dominate Golden Week consumer traffic.
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